Coco Chanel quotes

French fashion designer Coco Chanel is the person behind the global fashion brand that bears her surname. She began her fashion house during the German occupation of France during World War II and would go on to establish one of the most influential fashion brands found anywhere in the world. She also developed art for pop culture and film and collaborated with many artists and performers.

As you might expect, her words are illuminated in the world of fashion today and are revered by aspiring designers and models. She is seen as a pioneer of her industry and is often a source of encouragement for those hoping to succeed in fashion.

Inspirational Coco Chanel quotes and sayings


  • Luxury lies not in the richness of things, but in the absence of vulgarity

  • Where should one use perfume?" a young woman asked. "Wherever one wants to be kissed.

  • I don’t do fashion. I am fashion.

  • Only those with no memory insist on their originality.

  • There are people who have money and people who are rich.

  • The best colour in the whole world is the one that looks good on you.

  • The best things in life are free. The second-best are very expensive.

  • A woman can be overdressed but never over elegant.

  • Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.

  • Hard times arouse an instinctive desire for authenticity.

  • I invented my life by taking for granted that everything I did not like would have an opposite, which I would like.

  • There is no time for cut-and-dried monotony. There is time for work. And time for love. That leaves no other time.

  • Fashion has become a joke. The designers have forgotten that there are women inside the dresses. Most women dress for men and want to be admired. But they must also be able to move, to get into a car without bursting their seams! Clothes must have a natural shape.

  • I don't care what you think about me. I don't think about you at all.

  • If you’re sad, add more lipstick and attack.

  • I don't understand how a woman can leave the house without fixing herself up a little.

  • Dress like you are going to meet your worst enemy today.

  • You can be gorgeous at thirty, charming at forty, and irresistible for the rest of your life.

  • Since everything is in our heads, we had better not lose them.